News & Media

A new digital face for CFA

By: CFA Media

Category: Community Safety, Other

  2.21 PM 27 November, 2012

Location: General

Views: 2366

The community has helped shape CFA’s new and improved website aimed at making the site more user-friendly for the 1.3 million people who visit each year.

The new look and feel,, is also now home to a ‘News & Media’ section for all stories, blogs, photos and videos previously found on CFA Connect.

CFA Digital Media Manager Martin Anderson said extensive user testing and community feedback had greatly helped CFA redesign the site.

“We asked members of the public what they expected from CFA’s website, how they would organise the content and what words best described the information – rather than agency terminology,” he said.

The new website has made it easier to find critical incident information and warnings thanks to improved navigation tools and a drop-down warnings panel on the homepage displaying the latest emergency information.

It also has simplified language and a fresh look which reflects CFA’s updated corporate style.

Mr Anderson said the website had also been specially-designed for mobile and tablet users.

“We recognise more people are using mobile devices to access bushfire safety and other emergency information so we’ve ensured the site will resize depending on the device you’re using for optimised viewing,” he said.

“Hopefully this new improved site will further assist our current viewers and attract more people to the site.”

Around half of the visits to CFA’s website are to the ‘Warnings & Incidents’ page – a vital part of the site which gives the community up-to-date information about incidents occurring across the state and localised warnings.

“It’s great to see the community actively using our resources to stay informed – it could save their life,” Mr Anderson said.

CFA has won national innovation awards for digital communication within the emergency services sector and more widely. The new website developments reinforce the lead role CFA plays in this area.

The redesigned website can be found at the same address, The new integrated ‘News & Media’ site, which was previously CFA Connect, can be found at The news site can also be found by clicking the ‘News & Media’ tab on the CFA website.

Last Updated: 27 November 2012