News & Media

NSW fire service targets apathy

By: CFA News

Category: Community Safety

  1.06 PM 30 October, 2012


Location: General

Views: 1809

The NSW Rural Fire Service targets apathy and an 'it can wait 'til later' mentality in its summer campaign for the 2012/13 fire season.

The campaign, 'Planning to make a plan is not a plan', encourages the community to make a bushfire survival plan ahead of the bushfire season and reinforces that having a bush fire survival plan is essential, not something that can wait until later.

Several TV advertisements share the campaign message along with supporting outdoor, newspaper, radio, social media advertisements. You can view the TV advertisements below.

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More information onĀ NSW RFS website.

Last Updated: 10 November 2012