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Safe Mistake Zone set to return in 2016
CFA and MFB will officially launch the 2016 Safe Mistake Zone Campaign on Monday 30 May at Federation Square in Melbourne. This will be the third year of this fun and engaging initiative, which seeks to raise awareness of the small mistakes around the home that can cause house fires.
Each year there are over 3,000 house fires in Victoria, and most of these fires are caused by simple mistakes – moments of carelessness, forgetfulness or neglect.
CFA Chief Officer Joe Buffone said the Safe Mistake Zone is a fun and quirky approach to engaging the community on home fire safety.
“The Safe Mistake Zone has been a great way for us to engage the community on common causes of house fires and how to avoid them,” Mr Buffone said.
“We want the community to think twice before putting themselves and their homes at risk.”
This year, CFA and MFB are encouraging the community to remember: “Small mistakes can cause fires, don’t run the risk.”
The two fire agencies are looking to build upon the success of previous campaigns, engaging a new creative agency to enhance the look and feel of the Safe Mistake Zone concept.
The 2016 campaign will roll out during winter, with CFA and MFB:
- Advertising through metro and regional radio outlets, as well as online (via Facebook, Google, Pedestrian TV and YouTube).
- Hosting two pop up campaign launch events (at Fed Square Melbourne and Bridge Mall Ballarat) where firefighters will be conducting fun activities and providing important home fire safety advice.
- Launching the new Safe Mistake Zone website, a home fire safety hub for the community which includes: an interactive new game, videos and useful home fire safety resources.
- Rolling out social media with videos and important tips.
- Displaying promotional materials, including banners, posters, and home fire safety resources.
- Holding a regional road show of pop up events right across Victoria.
- Promoting the campaign through other community activities.
All campaign materials (as well as audio and video files) will be made available on Template Toolkit from Monday 23 May 2016.
Stay tuned for more information on the campaign launch and other various activities happening across the state, and make sure you get involved by spreading our home fire safety messages through #safemistake