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Smoke alarm campaign ready to kick off!
In 2015 there were over 3,000 home fires in Victoria alone. Smoke alarms are designed to provide an early warning and time to evacuate safely – but they can only do this if they work.
CFA and MFB are once again reminding Victorians to change their smoke alarm batteries when they change their clocks on Sunday 3 April, and also replace smoke alarm units that are more than ten years old.
This year, our campaign messaging focuses on debunking common myths associated with smoke alarms, as well as targeting those who may not understand their home fire safety responsibilities. Social media will be a key channel used this year to promote five short videos we’ve created.
New campaign materials and social media content will be rolled out during March, and the campaign launch will be held at Federation Square in Melbourne on Wednesday 30 March. MFB and CFA firefighters will be there conducting various activities and providing important advice on what you can do to keep your smoke alarm fire ready.
CFA brigades will also be partnering with Bunnings and other local businesses and groups across Victoria to set up information displays and activities that remind communities: only working smoke alarms save lives.
Campaign information and materials will be available on the Template Toolkit from Monday 14 March.