News & Media

Social media and mobile surge

By: CFA News

Category: Incidents - Bushfire

  3.41 PM 19 February, 2013

Location: District 14 News

Views: 3358

The fire on the northern outskirts of Melbourne yesterday caused another surge in the use of social media and the FireReady app by Victorians.

The number of devices that have downloaded the FireReady app has now shot past the four hundred thousand mark to 402,958 as of 8am this morning. (For app FAQs and fixes see

As app users shared over 150 photos of the fire in the Epping area the community also flocked to the CFA's Facebook and Twitter channels for information on the fire.

The CFA Facebook page jumped from 179,000 'likes' to over 187,000 during the afternoon and evening as people took advantage of the fire services' new channels for keeping informed. The CFA_Updates Twitter account now has 20,692 followers.

The CFA website was visited 418,987 times by 277,446 people - 35% of those visits came from mobile devices. At times there were 11,500 users on the site at one time.

The surge in traffic, larger than on January 4, did not cause any problems with the website or app.

For more examples of how the community used social media see this Storify by Incident Alert

Last Updated: 19 February 2013