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Summer fire safety comms update
Fire Action Week (17-24 November) is just around the corner so now’s the perfect time to make sure our members know what’s going on with the summer fire safety campaign.
“Victorians will see ads running on the TV and in papers and online, and they’ll hear plenty on the radio – in both English and a variety of other languages – for the few months of summer,” said Mark Sullivan, Executive Director Communities and Communication.
“They might also come across summer fire safety messaging at the cricket or soccer or even when they’re out shopping as this year the campaign has partnered with organisations such as Melbourne Heart, Cricket Victoria and Coles.”
Advertising will run from mid-December until the end of February and will focus on getting Victorians to leave early - making the point through hard hitting facts such as just how hot fires can burn.
We’ll also see ads encouraging the public to take care when travelling, as well as communications to increase the community’s awareness and understanding of arson and reckless fires. Keep your eyes open for more on these over the coming weeks.
“Importantly, as they always do, our members – along with members of other agencies such as Victoria Police, SES and MFB – will be out there working with their local communities to help them understand their risks this summer, and how they can reduce them,” said Mark.
This takes place en masse during CFA Sunday when over 200 CFA brigades will open their doors or head to a local shopping strip or event to talk fire safety with their local community, generally over a snag and around fun activities such as colouring competitions and fire safety training demonstrations. Check cfa.vic.gov.au/cfasunday to see what’s happening in your local area and when.
“Keep an eye out also for the Mobile Education Units which will be travelling around the state again this summer,’ said Mark.
“They’ll be stopping along key holiday routes like the Great Ocean Road to help tourists and residents alike learn more about their options on fire risk days – where they can go and what they can do.”
We’re also looking at initiatives such as updating and reprinting Community Information Guides where there are significant safety implications such as the opening of a refuge, and providing materials and support to help brigades engage with multicultural communities in high and extreme risk locations.
When it comes to support for our members, we are continuing to create and provide materials to assist our people with their bush and grass fire safety communications.
This includes an updated Fire Ready Kit, the development of a shorter handout covering the basics of Fire Danger Ratings, warnings, planning, preparation and leaving early, seasonal key messages (available on the Very Handy Template Toolkit and updated throughout the season) and the creation of a suite of templates for members to use around grassfire (urban and rural) planning and preparation, and what to do if a grassfire occurs.
Members and the public should also keep their eyes open for more on the updated FireReady app and the new Vic Emergency all-hazards all-agencies/departments website, both under development by the Fire Services Commissioner.