News & Media

Victorians urged to leave and live this summer

By: CFA Media

Category: Community Safety

  1.04 PM 8 December, 2014

Location: General

Views: 1635

Victorians are being urged to ‘Leave and Live’ this fire season, as the state prepares for a long, hot summer.


Premier Daniel Andrews and Minister for Emergency Services, Jane Garrett, joined Emergency Management Commissioner, Craig Lapsley, at the State Control Centre today [7 December] to launch this year’s Summer Fire Campaign.

The campaign features a new TV commercial that will air across Victoria from tonight, encouraging people to leave early before a fire instead of adopting a ‘wait and see’ approach.

The commercial aims to capture the feeling of uncertainty of waiting and seeing what will happen next – a situation that too many Victorians find themselves in each summer.

Last summer, more than 4,600 bushfires and grassfires burned across the state and this year’s forecasts indicate a fire season more active than the last.

CFA research following the 2013-14 season found that three quarters of Victorians believe they will be told when to leave by emergency services.

Mr Lapsley, who features in the new commercial, said this suggests that people are waiting for a fire truck to show up at their house or to receive a warning on their phone before they act.

The commercial also mentions that four out of five bushfire deaths happen close to home.

Quotes attributable to Premier Daniel Andrews

Too many Victorians wait until the last minute to flee from danger.”

This year’s Summer Fire Campaign will send a message loud and clear: don’t leave it too late.”

No one should expect our hardworking CFA crews to make door-to-door house calls when they’re trying to save lives and fight fires.”

Quotes attributable to Jane Garrett Minister for Emergency Services

Tragically, people too often leave it too late to get out.”

This summer, it’s your responsibility to understand your fire risk, monitor the conditions around you, and know what you’re going to do if a fire starts.”

“Sometimes it isn’t possible to leave early but what we’re asking Victorians to do is to plan and prepare now to reduce the risk.”

Last Updated: 11 December 2014