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Bushfire archetypes - what are they and how can we use them?

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In order to more effectively engage with people about bushfire risk, we need new ways of thinking and a willingness to try new approaches. Recent research about bushfire archetypes has provided us with key insights on how people make decisions before and during bushfires. 

Bushfire archetypes - what are they and how can we use them?

Bushfire archetypes research is informing current and future thinking about community safety approaches

This video has been developed to highlight the key findings from the archetypes research and the ways this evidence can inform our approaches at CFA. 

For more information please contact: John Gilbert, Program Manager Research and Evaluation, j.gilbert@cfa.vic.gov.au.

We'd like to acknowledge the help we received from Woodend locals and CFA volunteers in making the video.